The future of vegetarian proteins is nutritious, free from additives – and Swedish. New plant-based products are now being launched, featuring ingredients such as wheat, oats, peas, and field beans. Behind these innovations are Swedish food industry players Ahlströms, part of Greenfood, and SimSuFoodS.
For Swedish large-scale kitchens, Ahlströms and SimSuFoodS are two well-known players who, with their passion for developing sustainable, innovative, and uncomplicated products, have contributed to a significant shift in the Swedish foodservice market. This shift can be seen in everything from school kitchens and staff cafeterias to hospitals and public institutions. The desire to promote a more sustainable food system through plant-based alternatives is strong.
The new products include a vegan kebab, vegan chicken-style cubes, and vegan strips resembling ham. Based on Swedish agricultural raw materials like wheat, peas, and oats, these products not only provide a welcome alternative to meat but also support a resilient national food production system – which in the long run strengthens the increasingly important national food security. The products are completely free from additives, have a low carbon footprint, and focus ambitiously on flavor.
“Through collaboration, we can contribute to an important shift towards a more sustainable food system. We truly believe in the power of working together to achieve our common goals. In our partnership with SimSuFoodS, it’s clear that we can accomplish great things by sharing our knowledge with each other. We want the same thing: to make more people choose plant-based!” says Jacob Ahlström, CEO of Ahlströms, owned by Greenfood.
The new products combine some of SimSuFoodS' most popular flavors with Ahlströms’ expertise in food processing, and are sold under the Ahlgood brand.
The family business Ahlströms Factory was founded in 2010 with the ambition to raise the quality of offerings in the vegetarian sector. Today, the company is part of the Greenfood group, which works to make sustainable and healthy food more accessible. SimSuFoodS was founded in 2019, driven by the same mission: to create conditions for more sustainable food consumption by simplifying the flow from Swedish agricultural raw materials to finished meals.