Kaisa Väistö-Nurminen appointed Managing Director of Picadeli Finland
Kaisa Väistö-Nurminen has been appointed as the new Managing Director of Picadeli Finland. She will take up the position on June 1, 2025. Kaisa succeeds Nina Westerberg, who has successfully led both Picadeli Finland and Salico Oy, two companies within the Greenfood Group. Nina will now fully focus on her role as Managing Director of Salico Oy.
Picadeli Finland and Salico Oy have seen substantial growth in recent years. Picadeli Finland recently surpassed a major milestone with over 250 salad bars established across the country, an achievement that highlights strong market demand and the team’s dedication to delivering healthy, tasty, and accessible food through an innovative self-serve concept.
Kaisa Väistö-Nurminen has been an integral part of this journey and is now ready to take the next step in leading Picadeli Finland forward. She is a highly respected and well-known leader within the Picadeli organization, having held several key roles including Key Account Manager, Sales Manager, and most recently, Deputy Country Manager.
— I’m truly honored to step into this new role and continue building on the strong foundation that Nina and the team have created. Picadeli’s mission to offer tasty healthy fast-food is something I believe deeply in, and I’m excited to lead the next phase of our growth in Finland,” says Kaisa Väistö-Nurminen.
Kaisa has worked closely with Nina throughout her career, contributing significantly to the company’s development and success. Her operational expertise, leadership skills, and deep understanding of the Finnish market make her uniquely qualified to lead Picadeli Finland into the future.
— This transition represents a natural and exciting step forward in our leadership journey. Nina Westerberg has done an outstanding job leading both Picadeli Finland and Salico Oy, guiding both companies through significant growth and strengthening their positions in the market. She has masterfully balanced both roles while also fostering closer collaboration between the two organizations,” says David von Laskowski, CEO of Picadeli and the Greenfood Group.
Kaisa and Nina will work closely throughout the transition to ensure a smooth and seamless handover.
Picadeli is a part of the Swedish Greenfood Group, a leader in healthy food in Europe. The Picadeli concept has been launched in Sweden, Finland, France, Belgium, Luxemburg, Germany, and the US. Today, Picadeli sells over 50 million salads annually, and their salad bars are available in over 2,100 stores. In these strategically placed salad bars, more than one salad is picked every second, year-round.
