Picadeli honored following US success – receives Swedish-American Chamber of Commerce Business Award

The award follows several years of strong international expansion, during which Picadeli has captured significant market share in the United States through a scalable business model, a clear growth strategy and a consistent focus on innovation.

Today, Picadeli’s salad bars are present in 27 US states. In just a few years, the company has built a broad footprint, from major cities to smaller communities where demand for quick and healthy food has proven stronger than expected.

“We’re seeing strong and accelerating demand for healthy, convenient food, and we’ve positioned ourselves right at the center of that shift. Receiving the SACC-USA Business Award is a great validation of our strategy, and we’re just getting started,” says David von Laskowski, CEO and Group President of Picadeli and Greenfood.

Picadeli continues to expand rapidly across the US, offering healthy, tasty and affordable food that is easily accessible in places where people already shop and spend time. Growth is driven through partnerships with leading grocery chains such as Associated Wholesale Grocers and Albertsons, as well as major foodservice operators.

“The Picadeli concept meets a growing demand from consumers seeking healthier alternatives. It is a highly exciting market with great potential to contribute to improved public health in the traditional home of fast food. At the same time, our business model creates value for retailers through increased footfall and efficient operations enabled by digital and automated solutions,” says David von Laskowski.

The award was presented at the Swedish-American Chamber of Commerce Executive Forum on 1 May at House of Sweden.

Full jury citation
“Picadeli stands out not only for its impressive rate of expansion in the United States, but also for its pioneering role in ‘saladifying’ the American food landscape. By combining advanced AI technology with a strong commitment to affordable meal solutions, the company has successfully addressed the challenges that have characterized the 2025 business environment – such as labour shortages, rising operating costs and economic uncertainty – through a truly scalable model with minimal waste.

Picadeli makes a vital contribution to public health by making fresh, plant-based meals accessible in a market often dominated by ultra-processed options. Picadeli is a strong ambassador for the excellence of Swedish small and medium-sized enterprises and a true leader in healthy fast food.