Picadeli named Axfood’s Supplier of the Year
At Axfood’s supplier meeting on September 4, 2025, Picadeli was awarded the prestigious title of Supplier of the Year. The award is Axfood’s way of recognizing and encouraging trusted collaborations that successfully make a difference.
Every year, Axfood invites its suppliers to a one-day conference to communicate overall business initiatives and focus areas for the coming year. As part of this event, Axfood also highlights outstanding collaborations by presenting the Supplier of the Year award. It has now been confirmed that the 2025 Supplier of the Year is Picadeli.
“We are incredibly proud to receive this award. It’s a testament to the fantastic collaboration we have with Axfood. Together we show that the Picadeli concept not only strengthens our customers’ offerings but also helps more consumers access healthy and affordable food,” says David von Laskowski, CEO and Group President of Picadeli and Greenfood.
Picadeli currently operates over 1,000 salad bars across Sweden, and globally the concept can be found in more than 2,200 stores across nine markets. Each year, more than 70 million meals are sold, a clear demonstration of the strength of the concept and consumers’ growing interest in healthy, affordable, and accessible food.
The Supplier of the Year award was presented to Picadeli Group with the following motivation:
“Innovation, productivity, and strong sales growth combined with responsiveness to our chains make this supplier a clear winner of the Supplier of the Year award. Here, healthy and trendy meals are offered, with sustainability running as a common thread throughout the entire concept — including a new auto-order function to reduce waste, exclusively sustainable proteins, and high-tech salad bars.
