Picadeli wins prestigious award at Europe's largest foodtech event

Through advanced technology, Picadeli has created a healthy fast food concept that is both sustainable and affordable. Today, Picadeli's digitized salad bars are located in about 2,000 locations around Europe and the United States. As a result, the company's concept won an award at the European innovation event Foodtech world summit.

Plant-based, in combination with an advanced high-tech salad bar. Greenfood's foodtech pioneer Picadeli has developed a fast-food concept aimed at grocery retail and convenience stores that is completely in line with today’s strong health and sustainability trends. A salad bar that makes it easy for consumers to eat healthy by mixing their own salads from a large selection of different products, whereas much as 70 percent consists of vegan alternatives. In just a few minutes, a healthy and affordable salad is composed.

- We have won the trust of consumers in every country we exported the concept to. Today, our digitized salad bars are in some 2,000 places, and we sell an average of one salad every second, David von Laskowski, President and CEO of Greenfood Group and Picadeli, said.

Picadeli winner at Europe’s largest foodtech event Foodtech world summit
Food4Future’s Foodtech world summit is Europe’s largest industry event focusing on innovation and technology in the food and beverage industry. Every year, the most innovative companies are selected that have used groundbreaking technology to create change in the food sector. Over 250 exhibiting companies are participating at the event, which aims to accelerate the transformation of the food industry and make it healthier, smarter and more sustainable.

Picadeli is now awarded in the “Healthy food” category for how the company has used advanced technology, such as data cloud connectivity and AI, to create a salad bar that minimizes the work effort for the stores, and at the same time makes it easier for consumers to choose a healthy meal.

- This prize makes us really proud. Improved eating habits can have a great effect both for the individual and for public health. The win proves that the food industry appreciates our work to democratize healthy food, in the same way that Picadelli’s international success proves that consumers around the world love our concept, David von Laskowski, President and CEO of Greenfood Group and Picadeli, said.

Picadeli awarded multiple times for its healthy fast food concept
This is not the first time Picadeli has been praised for the rapid expansion of healthy fast food. The company has been awarded the Swedish Chamber of Commerce in France’s annual company prize “Prix d’Excellence”, won “Product of the Year” in France twice, and been named “Supplier of the Year” at the Swedish Grocery Retail Gala.