At Greenfood, we are passionate about healthy food and believe that by changing what people eat, we can contribute to a better future. We know that we depend on a healthy planet and a well-functioning ecosystem to provide the foundation for our range of products. Therefore, we have worked strenuously to develop a range that is both healthy and reduces the negative impact on the environment. By increasing the availability of healthy food, we’re making it easier to make the right choice and, in that way, we enable a healthier and more sustainable lifestyle.
Our guiding principle is “green convenience today for a greener tomorrow.” We don’t doubt that the future is green. Research shows that plant-based diets impact the climate less and require less land and water than animal-based products. But not only that. Fruit and vegetables are also an important part of a healthy diet. With our range of 95% plant-based food, we contribute to healthier eating habits and a more sustainable lifestyle for all.
For example, Picadeli has completely eliminated red meat from its salad bars assortment and today the range consists of approximately 90 percent vegetarian products and 70 percent vegan. Another Greenfood company, Ahlström’s Factory, offers healthy food concepts that teach more people to eat vegetarian. They have also developed a range of plant-based products made from Nordic raw materials. Our brand SallaCarte, has the market’s largest assortment of ready-cut fruit and vegetables, ideal for chefs and other food professionals who want to serve high quality, healthy fresh food.
To measure how healthy our products are, we have selected to use the international Nutri-Score standard. Nutri-Score is an established European nutrition labelling. It is based on research, and it converts the nutritional value of a product into a ranking system from dark green A to red E, where A is the best. It is easy to understand intuitively as it uses traffic light marking that helps the consumer make an informed and conscious choice at the time of purchase.
We actively use Nutri-Score when developing our product offering, using it as a target for the entire range. At Greenfood, we define healthy food as Nutri-Score A and B, and we’ve a set target that 90% of our brand’s products must have an A or B Nutri-Score classification.
To help guide consumers and nudge them in the right direction, we have also started labeling some of our products with NutriScore. Not only because it is important for us to know that the products live up to our standards, but also to help the consumer make better choices in the store.
A third of the global food production goes to waste rather than being consumed. As a food producer, we have a responsibility to counteract this. Greenfood has been working systematically for years to reduce food waste in the food chain. By developing innovative technology solutions, exploring new packaging solutions that extend product shelf life, and maximizing how raw materials are used, we help reduce both our and our customers' food waste.
We follow the 'Food Waste Pyramid' which provides guidance on how to optimize our use of resources within the group. The higher levels in the up- side-down pyramid are the most resource efficient and therefore the best from an environmental point of view.
For example, our work with the pyramid model has produced solutions where apple cores are used to make smoothies, eggshells are used for fertilization, and cauliflower and broccoli stems are grated and used in salads.
Finding new ways to “use the unusable”, so called food loss, is an ongoing ambition and we continuously find new areas of improvement. At present, we are looking at methods to give new life to melon rinds.
We want to help people eat healthy, and it goes without saying that our products must be safe to eat. Our business is based on the trust placed in us by customers to deliver quality products manufactured and handled according to food safety rules. In order to ensure this, we work with a number of technical solutions, inspections, and training as well as international certifications for all our suppliers.
We work with recognized certifications such as BRC Food, FSSC 22000 and Global GAP, both in our own operations and in the supply chain. Other important elements are regular product analysis and testing of incoming goods, as well as internal training and process development. In addition to basic requirements, already in the product development phase, we aim to make recipes as simple as possible and to avoid unnecessary additives.