Our era’s rapid-paced lifestyle, which must have time for everything, makes our lives more complex. That’s why consumers are looking for time-saving options, shortcuts and smart life hacks in every aspect of their lives. They’re all used to getting these new things WWW: whatever they want, whenever they want it, and wherever they are. To the food industry, this means aiming for every form of convenience. The new Greenfood Insights brings together insights, searches and analyses about the convenience food of the future based on interviews with industry experts.
Greenfood is one of northern Europe’s biggest players in terms of healthy convenience food and helps some of the market’s biggest retailers improve their offerings. The group is now releasing Greenfood Insights, which gathers insights and investigations into the convenience food of the future. Greenfood Insights presents interviews with leading industry experts, product developers and business partners.
Today’s consumers are looking for time-saving alternatives and shortcuts throughout their lives. Accordingly, it is more imperative than ever for the food industry to make like easier for consumers by providing a strong, on-the-go concept and snacks and meals that are easy to take with you. It has also been observed how convenience food, or food-to-go, has been a flourishing category in recent years thanks to new payment and ordering technologies and influential food trends: modern society is encouraging and rewarding products that cater to consumers’ shortage of time.
Convenience solutions have also been important to consumers and businesses alike during the pandemic. Home food deliveries and digital solutions enabling quick meal pick-ups have been a lifeline for many restaurants.
Greenfood Insights also shows that:
Read Greenfood Insights in its entirety
Further details about Greenfood Insights:
Lisa Isakson, press relations
Head of Communication & CSR
Lisa.isakson@greenfood.se
+46 (0)70-241 14 00
About Greenfood Insights
At Greenfood, we love to look into the future, read about trends and understand what will influence tomorrow. We read, investigate, talk to experts, and analyse both market trends and consumer insights. Because time is precious to all of us, and we love doing things smartly, we want to share some of our time-saving insights into convenience. This is also why we’ve created a platform where we combine our passion for healthy convenience food with knowledge, data, insights and interviews. The result is a collection of perceptions that we call Greenfood Insights.