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Greenfood's annual report for 2023 has been released and is now available on the group's website. Despite a turbulent macroeconomic environment, in 2023, Greenfood delivered its highest sales and earnings ever. The group's total net sales for the fiscal year 2023 amounted to SEK 5,687.2 million, an increase of 8.6 percent compared to 2022. Adjusted EBITDA rose to SEK 311.4 million — a 42.2 percent increase.
Picadeli's expansion into the American market continues. With a new agreement with Weis Markets, Picadeli will open salad bars in the chain's stores in a dozen cities in the Northeastern USA over the coming weeks. This move solidifies owner Greenfood's presence in the U.S. food landscape.
2023 was a record year for Greenfood. The group has reduced greenhouse gas emissions (Scope 1 and 2) per ton of food sold by a significant 60.2 percent (baseline year 2020), thus aligning with the group's ambitious reduction targets for 2025.
Greenfood is continuing its rapid expansion of the Picadeli salad bar brand in the USA. A new agreement with the food conglomerate Coborn’s means that Picadeli’s AI-driven salad bars will be established in several Coborn’s stores in the American Midwest.
Great Place to Work has recently announced its list of Finland's best workplaces for 2024, placing Picadeli in the fourth position. This recognition showcases Picadeli's commitment to creating a positive work environment that values excellence, innovation, and teamwork.
David von Laskowski, CEO of Picadeli and Greenfood, is celebrated for his inspiring leadership. At an evening ceremony in Stockholm, he was honored with the prestigious Large-Cap CEO of the Year 2023 award. This award, established to champion long-term sustainability in the business sphere, highlights David's dedication to excellence.
Greenfood establishes a new collaboration with Oumph! The collaboration means that Greenfood-owned Ahlströms Factory, experts in plant-based products within HoReCa and the public sector, will handle the sales of Oumph! to the foodservice industry.
Food plays a crucial role in our society, influencing and reflecting broader social trends. The Greenfood Insights report deep dives into these evolving trends and the latest edition covers a wide range of topics, from popular TikTok food phenomena to lesser-known items like gray peas. It also highlights the innovative Street Food Week pilot project, which encouraged thousands of children to opt out of meat through a simple nudge. The project's 780,000 portions brought not only street food into school canteens but also sparked a plant-based revolution.
For the third consecutive year, David von Laskowski, CEO of Picadeli and the Greenfood Group, is a finalist for the CEO of the Year award in the large-cap company category. Under David's leadership, Greenfood Group has witnessed substantial profitable growth, continuing to expand its footprint beyond the Nordic domestic markets, across Europe and the US. This international growth has been propelled by Greenfood's subsidiary Picadeli, which now is Europe's leading fast-food company in the healthy food space.